Studio Simms, the creative practice of Emily Simms, brings style and intention to brands big and small. Studio Simms specializes in conceptualizing and developing a diverse range of work, with services including creative direction, photography, styling, campaign and art direction, graphic design, and more.
Services
Approach
Emily's approach is intentional, guided by intuition to craft a visceral, tactile experience in every aspect of the brand's personae, voice and message. While the work is diverse, the visual approach consistently incorporates an unexpected pairing of influences, aiming to infuse a fresh, confident voice with textural, detailed visuals to the enhance not only the brand’s voice, but its message.
Drawing on years of experience across brands, studios, and agencies like BUCK, Sagmeister & Walsh, Sibling Rivalry, and Ro&Co, Emily brings a strategic approach to design and creative direction.
Her background spans both agency work—with clients such as Bloomberg, Tidal, PayPal, Airbnb, IBM, and Microsoft—and in-house roles at fashion and consumer brands like Loeffler Randall and Flamingo, bringing an attentiveness to the needs of brands both big and small.
Every step of the process is meticulously aligned with the needs and goals of the project at hand, resulting in a seamless process that approaches the work from a 360 perspective — whether it be social content creation or the build of a brand platform.
Select Clients
Visual Identity
House of Honey
While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.
While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.
Visual Identity
House of Honey
While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.
While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.
Time
Home of Ambrose
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Product Photography
Various Clients
With expertise in photography, styling, and art direction, Studio Simms specializes in crafting visual stories that evoke a sensorial experience. Drawing on rich tones and natural light, our goal is to create meticulously styled vignettes that bring brands to life. Each image is designed to connect emotionally, immersing viewers in a world that feels tactile, vibrant, and intentional. The goal: to seamlessly align art direction with brand values, ensuring each project resonates with its audience.
With expertise in photography, styling, and art direction, Studio Simms specializes in crafting visual stories that evoke a sensorial experience. Drawing on rich tones and natural light, our goal is to create meticulously styled vignettes that bring brands to life. Each image is designed to connect emotionally, immersing viewers in a world that feels tactile, vibrant, and intentional. The goal: to seamlessly align art direction with brand values, ensuring each project resonates with its audience.
Visual Identity
Mr & Mrs Smith
Mr & Mrs Smith is a global luxury travel platform known for curating a handpicked collection of the world’s most extraordinary boutique and luxury hotels. Recently acquired by the Hyatt Group, the brand approached us to modernize their identity while retaining the charm and sophistication that has defined their name for over 20 years.
Mr & Mrs Smith is a global luxury travel platform known for curating a handpicked collection of the world’s most extraordinary boutique and luxury hotels. Recently acquired by the Hyatt Group, the brand approached us to modernize their identity while retaining the charm and sophistication that has defined their name for over 20 years.
Appley Ever After
Squarespace
At BUCK, Emily had the privilege of working as Art Director, Designer, and Co-Director (alongside Liron Ashkenazi-Eldar) on Squarespace’s “Appley Ever After” campaign. This playful reinterpretation of Snow White gave the classic character a modern twist, transforming her into an entrepreneurial powerhouse who builds her organic apple business, Enchanted Orchards, with the help of Squarespace.
At BUCK, Emily had the privilege of working as Art Director, Designer, and Co-Director (alongside Liron Ashkenazi-Eldar) on Squarespace’s “Appley Ever After” campaign. This playful reinterpretation of Snow White gave the classic character a modern twist, transforming her into an entrepreneurial powerhouse who builds her organic apple business, Enchanted Orchards, with the help of Squarespace.
A Tale 591 Years in the Making
Squarespace
At BUCK, Emily had the opportunity to work as Art Director, Designer, and Co-Director (with Liron Ashkenazi-Eldar) on Squarespace’s “Make it Real” campaign, where we reimagined the legendary Dracula as a modern entrepreneur. This time, instead of a vampire fixated on the night, we presented Dracula building a business around Eternal Eyes, his high-end eyewear brand, offering a chic solution to his notorious photophobia.
At BUCK, Emily had the opportunity to work as Art Director, Designer, and Co-Director (with Liron Ashkenazi-Eldar) on Squarespace’s “Make it Real” campaign, where we reimagined the legendary Dracula as a modern entrepreneur. This time, instead of a vampire fixated on the night, we presented Dracula building a business around Eternal Eyes, his high-end eyewear brand, offering a chic solution to his notorious photophobia.
Brand World Refresh
ByHeart
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Photo Illustration
Various Clients
Our photo illustration work is all about building imaginative, highly stylized worlds—bold, vibrant versions of reality where storytelling comes alive. Each project is an exploration of color, composition, and concept, designed to captivate and communicate in a way that feels both playful and refined.
Our photo illustration work is all about building imaginative, highly stylized worlds—bold, vibrant versions of reality where storytelling comes alive. Each project is an exploration of color, composition, and concept, designed to captivate and communicate in a way that feels both playful and refined.
Visual Identity
Joyce N. Ho
Collaborating with Joyce N. Ho, an Emmy Award-winning Hong Kong-born, Australian director and designer based in New York City, we embarked on a journey to build a refreshed visual identity and website that reflects her multifaceted career and cultural heritage.
Collaborating with Joyce N. Ho, an Emmy Award-winning Hong Kong-born, Australian director and designer based in New York City, we embarked on a journey to build a refreshed visual identity and website that reflects her multifaceted career and cultural heritage.
Visual Identity
2x4 Foundation
As Creative Director at BUCK, Emily collaborated with an incredible team of women to bring the 2x4 Foundation to life—a nonprofit founded by Nikki Silver and Emily Won to support organizations providing essential services for women in the United States. Focused on women's health, education, and safety, 2x4 Foundation’s mission required a thoughtful and empowering brand identity to reflect its dedication to creating a meaningful impact.
As Creative Director at BUCK, Emily collaborated with an incredible team of women to bring the 2x4 Foundation to life—a nonprofit founded by Nikki Silver and Emily Won to support organizations providing essential services for women in the United States. Focused on women's health, education, and safety, 2x4 Foundation’s mission required a thoughtful and empowering brand identity to reflect its dedication to creating a meaningful impact.
Worry-Free Tax Season
Cash App
While at BUCK, Emily served as Art Director and Director for the launch of Cash App Taxes, working alongside an exceptional team to craft a cohesive and dreamy visual language. From typography to 3D elements, our goal was to create a campaign that eased the stress of tax season, infusing it with calm, gentle ASMR-inspired visuals.
While at BUCK, Emily served as Art Director and Director for the launch of Cash App Taxes, working alongside an exceptional team to craft a cohesive and dreamy visual language. From typography to 3D elements, our goal was to create a campaign that eased the stress of tax season, infusing it with calm, gentle ASMR-inspired visuals.
Winter Care Set
Flamingo
As Designer and Art Director, Emily worked to craft Flamingo’s Winter Care Set, a limited-edition set designed to bring warmth and comfort to chilly nights. From the packaging to the photography, every detail was crafted to evoke the feeling of a cozy evening in winter, whether spent alone or with friends.
As Designer and Art Director, Emily worked to craft Flamingo’s Winter Care Set, a limited-edition set designed to bring warmth and comfort to chilly nights. From the packaging to the photography, every detail was crafted to evoke the feeling of a cozy evening in winter, whether spent alone or with friends.
Build to Last
Thorne
During my time at BUCK, Emily served as Creative Director for Thorne’s “Build to Last” campaign for their first foray into working with celebrity talent. This story-driven, global campaign centered on Thorne’s commitment to longevity and excellence, showcasing their “no shortcuts” philosophy alongside the inspiring health journeys of three-time NBA Champion Dwyane Wade and his son, professional basketball player Zaire Wade.
During my time at BUCK, Emily served as Creative Director for Thorne’s “Build to Last” campaign for their first foray into working with celebrity talent. This story-driven, global campaign centered on Thorne’s commitment to longevity and excellence, showcasing their “no shortcuts” philosophy alongside the inspiring health journeys of three-time NBA Champion Dwyane Wade and his son, professional basketball player Zaire Wade.
Visual Identity
Living Room
As Creative Director and Photographer at BUCK, Emily had the privilege of shaping the visual identity and brand experience for Living Room, an exclusive, under-the-radar club designed to foster creative exploration, cultural connection, and refined taste. Living Room is a space where members are invited to create, participate, and share their passions through curated spaces and events that celebrate art, music, food, and design.
As Creative Director and Photographer at BUCK, Emily had the privilege of shaping the visual identity and brand experience for Living Room, an exclusive, under-the-radar club designed to foster creative exploration, cultural connection, and refined taste. Living Room is a space where members are invited to create, participate, and share their passions through curated spaces and events that celebrate art, music, food, and design.
Zodiac Collection
Piecework Puzzles
Piecework Puzzles approached us to create the artwork for their Zodiac Mini Puzzle Collection, a series of 70-piece puzzles inspired by the unique characteristics of each astrological sign. The challenge was to design imagery that encapsulated the essence of every sign while staying true to Piecework’s signature style—playful, vibrant, and richly detailed.
Piecework Puzzles approached us to create the artwork for their Zodiac Mini Puzzle Collection, a series of 70-piece puzzles inspired by the unique characteristics of each astrological sign. The challenge was to design imagery that encapsulated the essence of every sign while staying true to Piecework’s signature style—playful, vibrant, and richly detailed.