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Studio Simms, the creative practice of Emily Simms, brings style and intention to brands big and small. Studio Simms specializes in conceptualizing and developing a diverse range of work, with services including creative direction, photography, styling, campaign and art direction, graphic design, and more.


Services

Brand Identity
& System Design
Campaign
& Art Direction
Photography 
& Styling
Digital Design & Creative Direction
Editorial &
Packaging Design

Approach

Emily's approach is intentional, guided by intuition to craft a visceral, tactile experience in every aspect of the brand's personae, voice and message. While the work is diverse, the visual approach consistently incorporates an unexpected pairing of influences, aiming to infuse a fresh, confident voice with textural, detailed visuals to the enhance not only the brand’s voice, but its message.

Drawing on years of experience in various roles at brands, studios, and agencies like BUCK, Sagmeister & Walsh, and Ro&Co, Emily leads with a strategic approach to design and creative direction. She combines this experience with that of working brand side in both fashion and consumer products like Loeffler Randall and Flamingo, bringing an attentiveness to the needs of brands both big and small.

Every step of the process is meticulously aligned with the needs and goals of the project at hand, resulting in a seamless process that approaches the work from a 360 perspective — whether it be social content creation or the build of a brand platform.


Select Clients

AirbnbCreative Direction, BUCK2023
AreawarePhotography and Styling2020-2023
Ban.doIllustration2018-2020
BloombergCreative Direction, BUCK2023
BuzzfeedPhoto Illustration2022
GossamerPhotography and Styling2021-2022
GoogleCreative Direction, BUCK2022
Grow MagazinePhotography and Styling2021
HimsPhotography and Styling2021
Hims and HersPhotography2022
Home of AmbroseCreative Direction and Design2024
IBMCreative Direction, BUCK2023
Laundry Day Co.Photography and Styling2020
MicrosoftCreative Direction, BUCK2022-2024
Mr & Mrs SmithCreative Direction & Design2024
NotionCreative Direction, BUCK2024
Oiishii BerriesPhotography and Styling2022
PaypalCreative Direction, Buck2020
Piecework PuzzlesArt Direction, Photography, Styling2021
ProsePhotography and Styling2021
RAD FurnitureCreative Direction and Design2019
Rosaluna MezcalPhotography and Styling2021-2023
Stone and StrandCreative Direction and Design2024
The New York TimesPhoto Illustration2018-2019
Tom’s Perfect 10Photography and Styling
TIDALCreative Direction, BUCK2020
Tower28Photography and Styling2019
Wall Street JournalPhoto Illustration2021
WiredPhoto Illustration2020
Yew YewPhotography and Styling2020-2021
Youtube MusicPhoto Illustration2023

Selected WorkFeatured Project

Brand Evolution

House of Honey

+

While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.

Creative Direction, Photography and StylingBUCK

While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.

Brand Evolution

House of Honey

+

While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.

While at BUCK, Emily, alongside an amazing team, worked with California-based interior design studio House of Honey to elevate their identity, crafting a visual world that felt inviting and bold while celebrating their love of art, fashion, and vintage interiors.

Creative Direction, Photography and StylingBUCK

Worry-Free Tax Season
Cash App

+

While at BUCK, Emily served as Art Director and Director for the launch of Cash App Taxes, working alongside an exceptional team to craft a cohesive and dreamy visual language. From typography to 3D elements, our goal was to create a campaign that eased the stress of tax season, infusing it with calm, gentle ASMR-inspired visuals.

While at BUCK, Emily served as Art Director and Director for the launch of Cash App Taxes, working alongside an exceptional team to craft a cohesive and dreamy visual language. From typography to 3D elements, our goal was to create a campaign that eased the stress of tax season, infusing it with calm, gentle ASMR-inspired visuals.

Art DirectionBUCK

Product Photography

Various Clients

+

With expertise in photography, styling, and art direction, Studio Simms specializes in crafting visual stories that evoke a sensorial experience. Drawing on rich tones and natural light, our goal is to create meticulously styled vignettes that bring brands to life. Each image is designed to connect emotionally, immersing viewers in a world that feels tactile, vibrant, and intentional. The goal: to seamlessly align art direction with brand values, ensuring each project resonates with its audience.

With expertise in photography, styling, and art direction, Studio Simms specializes in crafting visual stories that evoke a sensorial experience. Drawing on rich tones and natural light, our goal is to create meticulously styled vignettes that bring brands to life. Each image is designed to connect emotionally, immersing viewers in a world that feels tactile, vibrant, and intentional. The goal: to seamlessly align art direction with brand values, ensuring each project resonates with its audience.

Art Direction, Photography and Styling

Brand Evolution

Mr & Mrs Smith

+

Mr & Mrs Smith is a global luxury travel platform known for curating a handpicked collection of the world’s most extraordinary boutique and luxury hotels. Recently acquired by the Hyatt Group, the brand approached us to modernize their identity while retaining the charm and sophistication that has defined their name for over 20 years.

Mr & Mrs Smith is a global luxury travel platform known for curating a handpicked collection of the world’s most extraordinary boutique and luxury hotels. Recently acquired by the Hyatt Group, the brand approached us to modernize their identity while retaining the charm and sophistication that has defined their name for over 20 years.

Creative Direction and Design

Appley Ever After

Squarespace

+

At BUCK, Emily had the privilege of working as Art Director, Designer, and Co-Director (alongside Liron Ashkenazi-Eldar) on Squarespace’s “Appley Ever After” campaign. This playful reinterpretation of Snow White gave the classic character a modern twist, transforming her into an entrepreneurial powerhouse who builds her organic apple business, Enchanted Orchards, with the help of Squarespace.

At BUCK, Emily had the privilege of working as Art Director, Designer, and Co-Director (alongside Liron Ashkenazi-Eldar) on Squarespace’s “Appley Ever After” campaign. This playful reinterpretation of Snow White gave the classic character a modern twist, transforming her into an entrepreneurial powerhouse who builds her organic apple business, Enchanted Orchards, with the help of Squarespace.

Creative Direction and DesignBUCK

A Tale 591 Years in the Making

Squarespace

+

At BUCK, Emily had the opportunity to work as Art Director, Designer, and Co-Director (with Liron Ashkenazi-Eldar) on Squarespace’s “Make it Real” campaign, where we reimagined the legendary Dracula as a modern entrepreneur. This time, instead of a vampire fixated on the night, we presented Dracula building a business around Eternal Eyes, his high-end eyewear brand, offering a chic solution to his notorious photophobia.

At BUCK, Emily had the opportunity to work as Art Director, Designer, and Co-Director (with Liron Ashkenazi-Eldar) on Squarespace’s “Make it Real” campaign, where we reimagined the legendary Dracula as a modern entrepreneur. This time, instead of a vampire fixated on the night, we presented Dracula building a business around Eternal Eyes, his high-end eyewear brand, offering a chic solution to his notorious photophobia.

Creative Direction and DesignBUCK

Visual Identity and Web Design

Joyce N. Ho

+

Collaborating with Joyce N. Ho, an Emmy Award-winning Hong Kong-born, Australian director and designer based in New York City, we embarked on a journey to build a refreshed visual identity and website that reflects her multifaceted career and cultural heritage.

Collaborating with Joyce N. Ho, an Emmy Award-winning Hong Kong-born, Australian director and designer based in New York City, we embarked on a journey to build a refreshed visual identity and website that reflects her multifaceted career and cultural heritage.

Creative Direction and Design

Build to Last

Thorne

+

Drawing on years of experience in various roles at brands, studios, and agencies like BUCK, Sagmeister & Walsh, and Ro&Co, Emily leads with a strategic approach to design and creative direction. Every step of the process is meticulously aligned with the needs and goals of the project at hand, resulting in a seamless and attentive process.

Drawing on years of experience in various roles at brands, studios, and agencies like BUCK, Sagmeister & Walsh, and Ro&Co, Emily leads with a strategic approach to design and creative direction. Every step of the process is meticulously aligned with the needs and goals of the project at hand, resulting in a seamless and attentive process.

Creative DirectionBUCK

Living Room

Brand Build

+

As Creative Director and Photographer at BUCK, Emily had the privilege of shaping the visual identity and brand experience for Living Room, an exclusive, under-the-radar club designed to foster creative exploration, cultural connection, and refined taste. Living Room is a space where members are invited to create, participate, and share their passions through curated spaces and events that celebrate art, music, food, and design.

As Creative Director and Photographer at BUCK, Emily had the privilege of shaping the visual identity and brand experience for Living Room, an exclusive, under-the-radar club designed to foster creative exploration, cultural connection, and refined taste. Living Room is a space where members are invited to create, participate, and share their passions through curated spaces and events that celebrate art, music, food, and design.

Creative Direction and PhotographyBUCK

Zodiac Collection

Piecework Puzzles

+

Piecework Puzzles approached us to create the artwork for their Zodiac Mini Puzzle Collection, a series of 70-piece puzzles inspired by the unique characteristics of each astrological sign. The challenge was to design imagery that encapsulated the essence of every sign while staying true to Piecework’s signature style—playful, vibrant, and richly detailed.

Piecework Puzzles approached us to create the artwork for their Zodiac Mini Puzzle Collection, a series of 70-piece puzzles inspired by the unique characteristics of each astrological sign. The challenge was to design imagery that encapsulated the essence of every sign while staying true to Piecework’s signature style—playful, vibrant, and richly detailed.

Art Direction, Photography and Styling

Winter Care Set

Flamingo

+

As Designer and Art Director, Emily worked to craft Flamingo’s Winter Care Set, a limited-edition set designed to bring warmth and comfort to chilly nights. From the packaging to the photography, every detail was crafted to evoke the feeling of a cozy evening in winter, whether spent alone or with friends.

As Designer and Art Director, Emily worked to craft Flamingo’s Winter Care Set, a limited-edition set designed to bring warmth and comfort to chilly nights. From the packaging to the photography, every detail was crafted to evoke the feeling of a cozy evening in winter, whether spent alone or with friends.

Art Direction and Packaging Design

Visual Identity

2x4 Foundation

+

Drawing on years of experience in various roles at brands, studios, and agencies like BUCK, Sagmeister & Walsh, and Ro&Co, Emily leads with a strategic approach to design and creative direction. Every step of the process is meticulously aligned with the needs and goals of the project at hand, resulting in a seamless and attentive process.

Drawing on years of experience in various roles at brands, studios, and agencies like BUCK, Sagmeister & Walsh, and Ro&Co, Emily leads with a strategic approach to design and creative direction. Every step of the process is meticulously aligned with the needs and goals of the project at hand, resulting in a seamless and attentive process.

Creative DirectionBUCK
Back to Work
Image ArchiveImage Archive
Gossamer x Rose Delights2022
Veil2020
Personal2023
Parc del Laberint d'Horta2024
Yew Yew2020
Personal2020
Ischia, Italy2022
Medellín, Colombia2022
Personal2024
Bogotá, Colombia2020
Haus2021
Personal2023
Grow Magazine2022
Montserrat, Barcelona2023
Areaware2022
Tower Beauty2019
Personal2020
Personal2023
Laundry Day2019
Personal2020
House of Honey2024
Hoxton, Barcelona2023
Personal2024
Mallorca, Spain2022
Barcelona2024
Coney Island, NY2023
Gossamer x Rose Delights2021
Palma, Mallorca2020
Mallorca, Spain2022
Rosaluna Mezcal2023
Gossamer x Rose2022
Personal2022
Areaware2020
Personal2020
Personal2024
Iscia, Italy2024
Haus Holiday2020
Casa Vicens Gaudí2023
Medellín, Colombia2023
Foria2021
Areaware2022
Iscia, Italy2022
Iscia, Italy2022
Merit Beauty2024
Iscia, Italy2020
Iscia, Italy2020
Personal2022